The year was 2002.
I've been dabbling online for a couple of years. I just fired my second so-called coach who did absolutely nothing to help me succeed on the internet. He was better than the first guy I worked with, he actually picked up the phone, but his teaching skills were crap.
It was another dead end.
I needed a different approach. Fast.
My job was eating away at me. It wasn't so much the work, as it were the people who brought their emotional crap with them to work, which was killing me.
I met Marty, my 3rd coach, shortly after firing my second coach at an Internet marketing conference in San Diego.
I flew in from Atlanta to get answers to some questions which were bothering me like...
Can I do this in spite of not being young and energetic like some of these gurus?
Do I have to spend money on advertising or could this be done for free?
How long will it realistically take me to make some real money with this thing?
Marty spoke at the event. He finished his talk and invited everyone to hangout at the bar. I felt this guy had the answers I was desperately looking for.
When I walked into the bar, I spotted Marty surrounded by a mob of raving fans. There was no way I could get his attention this way. I had to get him to come to me.
I ordered 2 bud lights and yelled, "Hey Marty! Here, I bought you a drink!"
Marty smiled, nodded, excused himself and headed in my direction to the opposite corner of the bar.
Well played, Rob.
We shook hands. I introduced myself and told him about my work with two other guys who told me befriend people on Facebook and set up automated Twitter accounts to get leads.
He laughed, "I've heard this story a thousand times. Let me guess... They told you to start with Social Media marketing because it's free and because you've got an amazing offer and anyone who has a drop of common sense will jump on it, right?"
"Yes, that's right."
"And nobody said yes, right? Nobody even wanted to talk to you when you approach them on Social Media..."
He continued, "...a bunch of people were sent down this path by their so-called mentors. It doesn't work. Nothing these idiots tell you actually works, because they never test anything. They don't practice what they preach!"
I asked if he could help me? I'd pay if I needed.
He said he didn't need any pay. He wrote down his Skype ID on a napkin and told me to give him a call after the event. He said he's going to help.
We got on a Skype call several days later. He started by assuring me this business isn't as complicated as I thought it was.
And that there were shortcuts.
It's just most people consume so much bogus information online, they're too overwhelmed to know right from wrong.
"It's easy to get lost," he said. "Another problem is blind leading the blind. The so-called coaches who claim they know what they're doing almost never do. They teach theory and they don't have actual real world experience. Which is why their tactics never work for regular people like us."
Huge weight was lifted. Finally I was talking to someone who was genuinely looking to educate me about how things work around here.
The call went on for a good 2 hours.
Marty gave me homework and said I shouldn't try to over-think this. I should just do as he instructed and results will follow.
I was the perfect student.
My daily action plan included reading, watching videos and setting up simple traffic campaigns.
"Don't think, Rob, just point, click, copy and paste," I told myself.
About a week into it there were no sales and no activity of any kind. I stopped following the daily action Marty has given me. I knew it couldn't be this simple.
Maybe this internet thing wasn't for me after all.
I was ready to believe that.
On day ten Marty messaged me on Skype. He wanted to know how I was doing.
I admitted I stopped following the daily action steps and that it wasn't working out for me.
He insisted we'd get on a call.
"What's wrong, Rob?"
"It doesn't work."
"Yes, it does, you just have to keep doing it. Consistency is key."
"No, it's silly. I wasn't cut out for this."
"You don't know what you don't know. You're like a heavyweight locomotive. It takes a lot of effort to get you in motion. But once you're going, a finger push will accelerate you like mad. You have to keep following the daily steps to get traction and it's smooth sailing from there."
He made me promise him I'd start over and stick to my daily routine for at least 30 days.
And if it doesn't work then - he'll admit I'm right and we'll part ways.
I kept my word.
So did he.
I got my first sign up on my 3rd week. And 6 weeks in I had 10 people positioned under me. 2 of them had 3 each.
Marty didn't lie.
I was picking up speed every day and it didn't take much effort at all.
That's how I got my big break.
All thanks to the support of a stranger who cared.
When I quit my day job 3 months later, I decided to pay it forward and do for others what Marty did for me.
I asked if I could train others like he trained me.
He rejoiced because he believed that's what this online business is all about.
It wasn't about the money for him... he really wanted to see people change their lives. Money was a by product of the positive changes people experienced when they followed his system.
Ever since, I've turned what he taught me into my own system and I've shared it with hundreds of my own students. Many of them have students of their own now. And I'll be happy to share it with you too, when we link arms.